we believe businesses can prosper BY building a better world
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Imagine a world in which the primary aim of business is to create wellbeing, happiness, and wholeness.”

- David Cooperrider: Distinguished University Professor, Fairmount Santrol Weatherhead School of Management, Case Western Reserve University

Our Vision

By 2030

 

A tipping point of businesses are prospering
by actively building a better world as part of their core strategy.

 

By collaborating with multiple stakeholders they have
co-created unimagined gains in achieving
the UN Sustainable Development Goals.

 

They are trusted and valued by the communities
in which they operate, with new relationships
that support resilience for both the business
and it’s ecosystem.

 

Internally, they abound with energy, commitment and
innovation with everyone experiencing prosperity,
dignity, equity, meaning, and community.

Our Core Work Is Centered In The Positive Human Sciences

Research Into "what works"

We identify and study businesses that are creating new value in direct support of the UN Sustainable Development Goals. We learn “what works” and share what we learn.

Sharing of Examples

We bring the idea of creating mutual value to life, through our case stories and interviews with leading CxOs.

Developing and Sharing A Roadmap, Tools, and Practices

We merge this research and our global experience, to build a customizable Roadmap that supports sustainable value creation with the human side of business transformation.

The CCMV Collaborative

Is funded by individual donations, foundation grants, and in-person programs. We also benefit from an abundance of good will and voluntary contributions of people’s time. We are deeply grateful to our global community for all the ways you give.

The CCMV Collaborative

Your financial support is vital to sustain and continue the work and development of  Co-Creating Mutual Value as a strategy and practice for building a better world.

Profit should not come from creating the world’s problems but from solving them.

Paul Polman

Chair International Chamber of Commerce and former CEO of Unilever